To know all there is to do in in collaboration with STM,launches the Montreal Nightlife iPhone App

Press release


To know all there is to do in Montreal in collaboration with STM,
launches the Montreal Nightlife iPhone App

Montréal, December 6, 2010
Already a recognized specialist in marketing to the young and affluent of Canada, Newad innovates yet again with the launch of its newest iPhone application, Montreal Nightlife. Developed by the team of NIGHTLIFE.CA in collaboration with the Société de Transport de Montréal (STM), this free iPhone app puts access to a cultural activity calendar, hotspots in the city, latest promotions and over 6000 nightlife establishments in the palm of your hands. Now, deciding what to do, where to go, and how to get there in Montreal at night, rests within a few simple screen taps.

"Today’s youth choose where to go out for the evening both dynamically and at the last minute," says Martine Desjardins, editor NIGHTLIFE.CA. "Our editorial purpose is to continually scrounge the city for what’s new and what’s hot and share that with Montrealers. With this app we’ll be doing it in real-time including a public transit link-up that gets you from where you are, to what’s hot, quickly!” she adds.

“What should we do now?”
Designed with ease of use in mind, the app pinpoints restaurants and bars by category while highlighting the best picks, “Tops”, as determined by the NIGHTLIFE.CA team. It also includes current entertainment acts or special events with a built in geo-location function to display venue proximity in relation to the users current location in real-time.

"In addition to our magazine and website NIGHTLIFE.CA, this application is the complementary platform to reach affluent youth in a natural way by giving them the information they seek exactly when they want it!" concludes Ms. Desjardins.

According to Michael Reha, President of Newad, "We have developed a thorough understanding of urban life in Canada and it is this very expertise we want to share with both Montrealers and those visiting our great city.”

STM and Newad – On the same track!
A part of its "Collective Motion" campaign, the STM worked closely with Newad to integrate public transit options as the preferred travel routes when heading out for a night on the town. By geo-locating over 6000 establishments in the city, and syncing them with transit maps and available service, the app quickly points users to the fastest way to get there by subway or bus, plus when the next transit vehicle will pass for the two closest stops.

"It is important for the STM to both create and promote free tools allowing transit users to easily plan their trips." says Pierre Bourbonnière, Marketing Director for STM. “We believe that public transit is not only the ‘green’ alternative, yet a sustainable development project for Montreal as a whole and a way to enhance the quality of life for all citizens.” she concludes.

A joint advertising campaign
In the coming weeks, STM and Newad will synergistically leverage their existing proprietary advertising platforms promoting the application to the general public. Additionally, a 15-second video will be showcased on each of their websites as well as the Newad digital billboard network in Montreal … "Ideal vehicles for promoting this campaign and application." adds Michael Reha.

The official launch of the Montreal Nightlife iPhone app is today from 11:30am to 2:00pm at Queue de Cheval Restaurant (1221, boul. Rene-Levesque West, Montreal). Media are invited to confirm attendance via email to

About STM
Montreal’s Public Transit Company, the STM is the heart of economic development for the Montreal area and seeks to contribute towards a better quality of life for all citizens through a commitment to sustainable development. The STM is focused on continually developing and operating an integrated customer network, always providing courteous, reliable, rapid, safe and comfortable transit options. The corporation, its employees, customers and commercial partners are proud of their association with the STM for always delivering quality services at a fair price.

About Newad
Founded in 1995, Newad provides tailored communication solutions aimed at the Young and Affluent in Canada. NEWAD makes use of a variety of distribution platforms: Indoor, Experiential Marketing, Publishing and the Web. With offices in Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton, Newad has 350 employees and close to 1,000 local and national clients in key markets across the country. Newad has received numerous awards, including the Media Innovation Award, the Media Award for the Advancement of Media Science and PROMO! Awards. For more information, please visit


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