"The STM: Sooo Montréal" campaign is launched this week
Montrealers have different transportation needs now than they did before the pandemic. As the weather warms up, the Société de transport de Montréal (STM) would like to encourage its customers to start taking the bus and métro again for their summer adventures, whether they’re making trips regularly or just once in a while. In that view, the STM is launching a major campaign this week called “The STM: Sooo Montréal.” Some customers have been away for months, and throughout the summer, the STM will be rolling out an abundance of strategic initiatives to help them gradually get back into using their transit network.
Spotlight on Montréal summer
The campaign takes a colourful, visual approach, using strong iconography to showcase a variety of classic symbols of Montréal summer, such as tourist attractions, ice cream shops and public markets. By pairing these places with nearby bus lines or métro stations, the campaign encourages Montrealers to discover or rediscover their city this summer using easily accessible public transit. The campaign rollout will include posters, social media and online and newspaper ads.
Exclusive promotions for public transit customers will also be offered throughout the summer with a wide variety of partners. There is sure to be something for everyone! The list of participating locations will be updated over the next few weeks on the STM's web site.
In addition to planned outings, the campaign also mentions other moments—like hopping on a bus when a sudden downpour puts the kibosh on your picnic, or taking the métro home after a particularly gruelling run—that are also Sooo Montréal!
Board with confidence
Despite the ways things have changed, we have a wonderful summer in store, and the STM wants to remind Montrealers that their transit provider is there for them on their outings. Experts confirm that the special measures in place and guidelines for customers and employees make taking public transit perfectly safe.