Montréal, March 30, 2010 – As part of the MetroRail international conference organized byTerrapinn in London last week, the STM received the Special Merit Award for Commitment to the Environment. This prestigious award recognizes, on the one hand, the STM’s leadership in the area of sustainable development and, on the other hand, the strategy that it has implemented to position public transit as a smart environmental choice for the population. Indeed, by using buses and the métro, clients are taking a green action and contributing directly to the reduction of GHGs.
This award confirms the effectiveness of the marketing communications program developed to promote services and to encourage the population to use them more often. By featuring messages such as “Un bus = 50 autos de moins sur la route”, “Un métro = 715 autos” and “Avec 350 nouveaux bus, c’est plus facile d’être vert”, the STM demonstrated vitality and innovation. Joining forces with partners such as Communauto, Bixi, Vélo-Québec and participating in various trip-generating events has created a real movement in favour of public transit.
The STM distinguished itself among 70 metro networks operating in 40 different countries. It was nominated along with Calgary Transit, Delhi Metro Rail Corporation, Seoul Metro, SMRT (Singapore) and the Warsaw metro.
According to the Director-General of the STM, Yves Devin, “this award, won as the STM is actively participating in Défi Climat, underscores the hard work of employees and is evidence of the commitment of management and the members of the board of directors to make sustainable development the underlying framework of our strategic plan. It demonstrates that we are on the right track and encourages us to continue our work in the fight against climate change.”
Finally, it should be noted that, according to a study by the Imperial College London, the Montréal métro is the most productive in the world and boasts one of the smallest carbon footprints.
For those wishing more information, the STM’s Sustainable Development Report 2008 is available on the Internet at www.stm.info and the www.mouvementcollectif.org (Will open in new window)"> www.mouvementcollectif.org site contains a wealth of information on the STM’s new positioning, Mieux respirer.
In the photo: At the MetroRail international conference held in London March 22-24, Helle Kristoffersen, Senior Vice-President of Vertical Markets at Alcatel-Lucent, presents Yves Devin, Director-General of the STM, with the Special Merit Award for Commitment to the Environment, a prestigious honour recognizing the STM’s efforts in the area of sustainable development.
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