The STM is showing its support for the Habs by deploying on its network a bus specially made up for the occasion.
With playoff fever in full swing, the Société de transport de Montréal (STM) is showing its support for the Habs by deploying on its network a bus specially made up for the occasion. As the team enters the third round of the playoffs, Montrealers can catch a glimpse of the red, white, and blue vehicle downtown starting today.
The initiative was inspired by the STM staff’s infectious passion for hockey. The bus makeover was done in-house and in record time—a testament to the employees’ enthusiasm.
As a partner of the Canadiens, the STM felt it was important to highlight the team’s outstanding performance. This joint project is part of the new summer campaign, Sooo Montréal! The partnership is a natural fit for these two icons of Montréal life.
Social media contest
The STM’s playoff craze also includes a contest on Facebook, held in partnership with the Montréal Canadiens. You could win one of two $250 gift certificates to spend at Tricolore Sports by participating between now and June 16, at 9 a.m.
Details are available on the STM’s Facebook page: