TC Media and Métro newspaper ink an exclusive distribution deal with the STM
TC Media is pleased to announce it has signed an exclusive agreement with the Société de transport de Montréal (STM) to distribute Métro newspaper in the Montreal subway system as of February 1, 2016, for five years. This is the second such arrangement with Métro, which had an agreement for exclusive distribution within the Montreal metro system from the time the paper was first launched in March 2001 through to December 2010.
Montreal, January 26, 2016 – TC Media is pleased to announce it has signed an exclusive agreement with the Société de transport de Montréal (STM) to distribute Métro newspaper in the Montreal subway system as of February 1, 2016, for five years. This is the second such arrangement with Métro, which had an agreement for exclusive distribution within the Montreal metro system from the time the paper was first launched in March 2001 through to December 2010.
“We are proud of our new partnership with STM and pleased that we can continue to serve transit users and our readers in the Greater Montreal area even better by offering them top-quality and timely information on a daily basis,” said Nicolas Faucher, Métro publisher. “It’s a mark of confidence in us and excellent news as we prepare to celebrate the 15th anniversary of Métro.”
“This agreement gives the STM the opportunity to optimize its communications by gaining access to its partner’s various media platforms. Retained as the more advantageous of the two bids tabled, this agreement will generate significant revenues for the Société, while allowing it to maintain its special communications link with its clientele, notably with a page of content in every edition,” said Philippe Schnobb, President of the STM Board of Directors.
This means that Métro will be available in about 320 boxes in the Montreal subway system, as well as some 1000 locations in its existing distribution system that covers key stops such as food fairs, the busiest terminals in the Agence métropolitaine de transport (AMT) system, some 95 McDonald's restaurants in Montreal, and the Pierre-Elliott-Trudeau international airport, among others.
It’s important to reiterate that this business partnership was concluded through the STM’s commercial subsidiary, Transgesco s.e.c., whose goal is to market the company’s assets in order to increase non-fare revenues, while ensuring that public transit users enjoy a better experience and value-added services.
About the Métro Montreal newspaper
Métro Montreal, the most-read daily paper on the Island of Montreal, reaches 310,000 readers daily, Monday to Friday. With its team of local reporters and in partnership with a network of over 400 journalists around the world, Métro excels at providing top-quality content in national and international news, as well as local and hyperlocal information. Proud partner of the Société de transport de Montréal, Métro is distributed free to metro riders and has its own distribution network as well.
In 2016 Métro Montreal marks its 15th anniversary. Wholly owned by Transcontinental Inc. through its subsidiary TC Media, Métro daily is one of the local editions of Metro International.
About TC Media
TC Media is a leading provider of media and interactive marketing solutions in Canada, employing close to 3,000 people. The sector reaches Canadian consumers through a wide range of print and digital publishing products in French and English: newspapers, educational books, trade publications, retail promotional content, mass and personalized marketing, mobile and interactive applications and geotargeted door-to-door and digital distribution services.
TC Media is a division of Transcontinental Inc. (TSX: TCL.A TCL.B), which has over 8,000 employees in Canada and the United States, and revenues of C$2 billion in 2015. Website www.tc.tc.
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