Montréal, January 15, 1997 - The members of the STCUM Board of Directors have retained the COSSETTE advertising agency to handle its communications, advertising and marketing mandates until December 1999. The forecasted yearly budget is 2 million dollars.
COSSETTE is replacing the PNMD/Publitel agency which has worked with the STCUM for the past five years. As an important partner, COSSETTE will have the mandate of developing strategies aimed primarily at creating customer loyalty, projecting the image of a dynamic enterprise and highlighting the vital role played by public transit within the Greater Montreal Area.
For additional information, customers should dial (514) 280-5100.