The STM and Tennis Canada
announce a new patnership as part of the
Rogers Cup presented by National Bank
Montreal, July 18, 2007 - Today, Denise Vaillancourt, Executive Director of Planning, Marketing and Communications for the Société de transport de Montréal (STM), and Eug�ne Lapierre, Director of the Rogers Cup presented by National Bank, have announced a new partnership with the Rogers Cup.
Thanks to this collaboration, all Rogers Cup ticket holders will receive, free of charge, two public transit tickets that can be used throughout the STM network (bus and métro). In total, some 350,000 transit tickets will be distributed.
“We are very proud of our partnership with Tennis Canada and we appreciate the organization’s efforts to foster the use of public transport. This association reflects the STM’s commitment to sustainable development and its readiness to integrate such partnerships into its daily actions to protect the environment and promote the use of public transit. I therefore invite all tennis fans to make their way to the Uniprix Stadium by bus and métro, which are not only outstanding means of transportation but also the most ecological”, stated Denise Vaillancourt.
“It’s a first on the international tennis stage as no other tournament in the world offers its ticket holders free access to public transist. This partnership is a great opportunity to reflect on the environmental impacts of automobile use and the importance of making sustainable choices. In that regard, Tennis Canada is convinced that the use of public transit is an excellent way to contribute to the collective efforts towards sustainability”, declared Eug�ne Lapierre.
Several initiatives have been implemented in order to make the Rogers Cup a greener event, in line with the principles of sustainable development. Tennis Canada has, in fact, significantly increased the number of bicycle racks for spectators and on-site recycling boxes. Also, all tournament tickets are issued on Enviro100 ecological paper, entirely composed of recycled fibres, and the daily programs will be printed on paper made from recycled fibres. Finally, presenting sponsor National Bank has launched a program to recycle tennis balls and redistribute them in elementary and high schools.
The De Castelnau métro station (blue line) is a ten-minute walk from Uniprix Stadium, which will host the Rogers Cup presented by National Bank from August 4 to 12, 2007. To make planning easier, ticket holders can obtain the schedule for their stop by dialing A-U-T-O-B-U-S (514-288-6287). For additional information, ticket holders can call STM-INFO (514-786-4636). A great deal of information can also be found on the STM’s Web site (www.stm.info).
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