The STM reveals historic ridership results
Mr. Michel Labrecque, Chairman of the STM (Société de transport de Montréal) Board of Directors, announced today new ridership results far exceeding the annual estimated increase of 1.8% projected in the 2011 budget (representing 7 million trips). With 296 million trips already recorded in the first nine months of this year, the STM can already confirm a 4% increase in ridership, the approximate equivalent of 12 million additional trips when compared with the same period in 2010.
“ The many efforts, initiated through the service improvement program implemented in 2007, clearly show that public transit continues to generate a keen interest among the population of Montreal’s Greater Metropolitan Area and to attract new customers. Indeed, the general level of customer satisfaction has grown from 84% to approximately 89% between 2006 and today,” stated Mr. Labrecque. “ We can already estimate that objectives set by Quebec’s Public Transit Policy will be surpassed. Financed in equal measure by the ministère des Transports du Québec and the Montreal Urban Agglomeration, this policy aims to increase service levels by 16% and ridership by 8% in five years by 2012. If the current trend is maintained, service levels will increase by 25% and ridership by nearly 12%, representing an approximate increase of 42 million trips since 2006 (405 million trips in 2011 versus 363 million in 2006). “
Since the end of 2006, the métro network has added nearly 17 million more kilometres of service. Métro cars will have traveled a total of 77 million kilometres in 2011 with an increase in service of nearly 29% versus 2006 results, and a 14% rise in the number of customers entering the métro during the same period.
Furthermore, some 15 million kilometres have been added to bus service during this same period contributing to a near 6% rise in the number of public transit users. Buses will have traveled 85 million kilometres in 2011, and represents a 22% increase in service in comparison with 2006 results.
In addition to the ongoing implementation of measures to improve service since 2006, this significant increase in ridership can also be attributed to the STM’s growing presence during major events in Montreal and to its fare strategy as it provides an ever-increasing and diversified range of products and services to appeal to the various needs of its customer base.
The economic context of the past years has allowed the STM to increase ridership. Among external factors that have contributed to this increase, we can mention the employment upswing, the increase in gas prices, road congestion and roadwork along with an increased customer awareness of environmental issues.
Major factors that contributed to the increase in ridership
These positive results are especially due to the increase in bus service implemented since 2006 adding nearly 800 000 hours of service. For example :