Itinerum app: STM and BIXI want to know more about your travel habits!

Press release

Using the Itinerum mobile app developed by Concordia University, Société de transport de Montréal (STM) and BIXI, in collaboration with the city of Montréal, are today initiating a study on combined mobility, a concept that encompasses several modes of transportation related to active and mass transit: bus and métro, personal bike and BIXI, walking, car-sharing, taxis, etc.

Using the Itinerum mobile app developed by Concordia University, Société de transport de Montréal (STM) and BIXI, in collaboration with the city of Montréal, are today initiating a study on combined mobility, a concept that encompasses several modes of transportation related to active and mass transit: bus and métro, personal bike and BIXI, walking, car-sharing, taxis, etc.

The organizations want a better understanding of combined mobility habits by collecting data about the public’s travel habits. Specifically, the study aims to survey the travel habits of a given customer over a period of several days, identify any supplementary modes and substitutes for public transit and to measure the interaction between active and public transportation, while distinguishing between personal and BIXI bicycles.

 « Our traditional tools are not as well adapted to fully understanding combined mobility, which explains the importance of and interest in this project, for a deeper understanding of the travel habits of transit users, so that we may expand our offer of service accordingly, » explained the chair of the STM board of directors, Philippe Schnobb. 

« BIXI’s participation in this study shows the increasingly larger role played by the bike-sharing service in Montréal’s integrated, or combined, mobility. Transportation issues are central to the city’s development and, for BIXI Montréal, greater knowledge of the public’s travel habits and a better understanding of the links between Montréal’s transportation agencies, will allow it to develop an offer of service that is even more focused on the population’s real needs, » stated Marie Elaine Farley, the chair of BIXI Montréal’s board of directors.

Like the MTL Trajet project initiated last fall by the city of Montréal, this study is based on a few questions asked of participants about the modes of transportation at their disposal, memberships to transportation services, reasons for travel and the means of transportation they used.

A contest will award a number of prizes to participants, including an IPad, annual memberships to BIXI, an annual fare subscription with STM, as well as STM monthly passes. To qualify, participants must use the app for at least seven days in a row and begin collecting date no later than July 28.

To download the app for Apple: https://itunes.apple.com/fr/app/itinerum/id1236439249

To download the app for Android: https://play.google.com/store/apps/details?id=ca.datamobileapp.twentyfourteen

For more information about the survey: http://www.stm.info/en/about/surveys/itinerum