SPOTLIGHT ON THREE BRAND NEW
MÉTRO STATIONS !

The upcoming inauguration of three new Montréal métro stations on April 28, 2007, will no doubt generate strong interest and even greater pride.

AGENDA

Starting April 17, information teams will be on hand at Henri-Bourassa métro station. Should you be passing through, take this opportunity to learn more about the new Cartier, de la Concorde and Montmorency stations and pick up an information flier.

In the days prior to the opening of the new stations in Laval, the information teams will also be deployed at different times in other métro stations to answer questions, namely Côte-Vertu, Sauvé and Parc. Starting April 28, and in the following days, the teams will be focused on the three new stations, Cartier, de la Concorde and Montmorency.

Ad campaign

By mid-April, clients won’t help but notice the new posters featuring the campaign’s visual concept and signature, displayed inside métro cars, along station platforms, next to entrance turnstiles and on many buses. Other advertising media will also be put to use.

Inauguration ceremonies

On April 26, the ministère des Transports du Québec (MTQ), the cities of Montréal and Laval, the Agence métropolitaine de transport (AMT, the Société de transport de Laval (STL) and the Société de transport de Montréal (STM) will officially inaugurate the three new Montréal métro stations in Laval.

Open Doors event

Highlighting the official opening of Cartier, de la Concorde and Montmorency stations, an Open Doors event will be held on April 28 and 29, to which the public will be cordially invited. Everyone will enjoy free access to the STM’s entire bus and metro network, in addition to having the opportunity of discovering the new installations. Information stands will be set up in various locations for the occasion, and teams of AMT, STM and STL representatives will also be on hand to provide visitors with a variety of transit information.

Welcoming clients

On April 30, regular service will begin at the three new stations in Laval. To mark the event, the first 500 transit users to take the métro at the new Cartier, de la Concorde and Montmorency stations will receive a commemorative gift from the STM.