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Press releases
The STM's summer
partnerships
Initiatives to promote public transit
Montreal, June 19, 2008 –
On the occasion of a press conference detailing the STM’s new measures to
promote the use of public transit, the Chairman of the Board of Directors,
Mr. Claude Trudel, underlined that “the Société is a strategic partner in
major Montréal events, and it goes without saying that we are proud of
these important associations. The growing number of partnerships clearly
demonstrates that public transit is a key element in the success of these
events”.
Grand Prix du Canada
The STM played an essential role in the success of the Grand Prix du
Canada by providing an optimal transportation service. In fact, the métro
network welcomed more than 150 000 clients over the three days of this
international event. Service was therefore increased substantially on line
4-yellow on Saturday and Sunday, and, as demand required, on line 1-green
and line 2-orange. The success of the Grand Prix was thus due in good
measure to the contribution of all employees from train operators and
ticket controllers to maintenance employees and inspectors.
Just for Laughs Festival
For a second consecutive year, the STM is joining forces with the Just
for Laughs Festival, which will run from July 10 to 20. For the
occasion, the June CAM, sold to more than 320 000 individuals, is sporting
the Just for Laughs colours. Holders of the July CAM will also be
able to benefit from various discounts on Festival tickets via the
Internet site www.hahaha.com/stm or by presenting their pass at the
Just for Laughs ticket office.
In addition, for the first time the STM will offer a $9.00 pass providing
access to public transit with the purchase of the Laughtime Guarantee
Card, which offers packages for several shows during the Festival. This
pass will be valid as of 6:00 p.m. every weeknight as well as throughout
the day on the weekend. Moreover, this year the Société will present three
shows each night on the STM stage, located on de Maisonneuve near
Sanguinet. Finally, an old métro car will appear from underground on
Ontario Street between Sanguinet and St-Denis and will be transformed into
a Just for Laughs boutique where visitors will be able to buy
souvenirs. A first in the history of the STM!
Tennis Canada – Rogers Cup
As a partner with Tennis Canada for a second consecutive year, the STM
will offer all holders of a ticket to the Rogers Cup two transit tickets
providing access to the STM’s entire métro and bus network. In total, some
350 000 tickets will be distributed. This is a unique partnership in the
tennis world, as no other tournament offers free public transit access to
its ticket holders. In addition, the July CAM will sport the Rogers Cup
colours.
Montréal Alouettes
Already partners for 11 years, the STM and the Montréal Alouettes provide
a free shuttle service for ticket holders travelling between Percival
Molson Stadium and the Square Victoria and McGill métro stations. This
year, the Société is offering a promotion, Passez au vert avec la STM,
featuring a draw for an annual CAM pass at each of the ten home games.
Osheaga Music Festival
As part of the outdoor show program presented this summer at Parc Jean-Drapeau
by the Gillett Entertainment Group on August 3 and 4, the STM will support
the Osheaga Music Festival by providing free public transit to
festival-goers. Holders of tickets to festival shows bearing the STM logo
will simply have to show these tickets to the bus drivers or ticket
controllers. As well, festival-goers will be able to take advantage of the
meeting place set up by the STM to connect with young people. With more
than 60 performances, Osheaga 2008 promises to be one of the year’s most
happening events!
Fête des enfants de Montréal
On August 15, 16 and 17, the Fête des enfants de Montréal will
celebrate its tenth anniversary. Official transporter since the very
beginning, the STM is pleased to contribute to the success of this family
activity, which over the years has become a popular event bringing
together Montréal’s various communities. For the occasion, the STM is
providing free transportation to the Fête upon presentation of a pass
available free at Montréal-area Jean Coutu pharmacies. The STM will also
offer a presentation on the site, as it has done for several years.
Salon de l’environnement
The STM’s participation as a main presenter at the Salon de
l’environnement last week was a great success. In addition to
representatives at the stand to answer visitors’ questions and to promote
tools to facilitate travel, the STM offered conferences for the public on
its service improvement program, and trainers from the STM hosted
workshops on ecological driving.
“The Société’s involvement in environmental events clearly shows our
commitment to sustainable development”, explained Mr. Trudel. “Some
examples include the purchase of articulated and hybrid buses, the
integration of green elements in construction projects, the recycling
policy, the introduction of ecological driving and the choice of biodiesel
to fuel the entire fleet of vehicles running on diesel fuel. As of last
week, all these vehicles are fueled with a 5% concentration of biodiesel
made from recycled animal fat”.
Finally, in an effort to convince automobile drivers to use public transit
during the summer period, the STM distributed 1 000 June CAM passes on
June 10, 11, 12 and 13. The campaign targeted road construction sites in
downtown Montréal where automobile traffic is particularly affected.
“All the STM’s efforts are fully in keeping with our desire to be more
visible and more involved with current and potential clients in order to
promote the use of mode of transportation”, concluded Mr. Trudel.
“Choosing public transit is a responsible, sustainable and economical
action”
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